The NBA is moving forward with plans to launch a European competition backed by investments exceeding $1 billion, as the league looks to expand its global footprint.
As reported by İdman.Biz, the proposed tournament — expected to begin in 2027 — has already generated strong interest from a wide range of investors. According to journalist Joe Vardon, the project will feature 16 teams, with 12 of them set to receive permanent licences, creating a semi-closed league structure similar to major North American sports.
Among the potential backers are some of the most powerful financial players in global sport, including Saudi Arabia’s Public Investment Fund and Qatar Sports Investments. Their involvement underlines the scale and ambition of the initiative, which could reshape the basketball landscape in Europe.
The NBA’s strategy is aimed at strengthening its presence in a market traditionally dominated by domestic leagues and EuroLeague competitions, while also building a sustainable commercial model capable of attracting long-term investment and global audiences.
Consultations with potential stakeholders and clubs are ongoing, with the league expected to formalise key aspects of the project in the coming months as it prepares for one of the most significant expansions in its history.
