Jamie Vardy made a touching gesture during Cremonese’s Serie A clash with Roma by wearing “Becky” on the back of his No.10 shirt, honoring his wife as part of the league-wide ‘A Red to Violence’ initiative.
Idman.Biz reports that the campaign marked the International Day for the Elimination of Violence against Women, with players across Serie A encouraged to display the names of women close to them instead of their own, showing solidarity and raising awareness about domestic abuse. Cremonese joined clubs including Lazio, Parma, Udinese, and Lecce in the symbolic effort.
Vardy, 38, recently moved to Italy after leaving Leicester City, where he enjoyed a decorated career including a Premier League title, FA Cup victory, and multiple individual awards. The striker has quickly settled into life at Cremonese, contributing both on and off the pitch. By honoring his wife Rebekah, with whom he has been married since 2016 and shares a large family, Vardy added a personal dimension to the campaign.
The initiative underlines Serie A’s growing focus on social issues, using matchdays to amplify messages about the importance of support networks and the fight against violence toward women. Vardy’s involvement, given his international profile, drew widespread attention, combining his leadership role at Cremonese with a meaningful social statement.
Through his actions, Vardy demonstrates his commitment to both family values and the broader community, while continuing to influence Cremonese’s push for stability in Italy’s top flight.
