Italian football giants Inter Milan and AC Milan have unveiled plans for a new state-of-the-art stadium that will replace the iconic San Siro, with a record-breaking naming rights agreement forming a key part of the project.
As reported by İdman.Biz, the new venue will be named Generali Stadium after Italian insurance company Generali secured its naming rights.
According to ESPN, the 20-year agreement is worth €650 million, making it one of the largest stadium naming rights deals in world sport.
The planned 71,500-seat arena has been designed by renowned architectural firms Foster + Partners and MANICA. It will feature a modern roof structure, advanced acoustics and stands positioned closer to the pitch to create a more intense matchday atmosphere.
Another distinctive feature will be the stadium's dynamic lighting system, which will change colours depending on whether Inter or Milan are playing at home.
Construction is scheduled to begin in 2028, with the first match expected to take place during the 2031/32 season. However, the project remains subject to the necessary regulatory approvals.
The development represents a major step towards a new era for both Milan clubs, which have shared the legendary San Siro for decades.
Officially known as the Stadio Giuseppe Meazza, San Siro has hosted some of football's most memorable matches, including European Cup and Champions League finals, as well as fixtures at the 1990 FIFA World Cup.
Plans to demolish the existing stadium have sparked opposition among sections of the fanbase, with supporters concerned about losing one of Italian football's most historic landmarks.
Despite the controversy, both clubs view the new stadium as a crucial investment in their long-term financial and sporting competitiveness, particularly as they seek to strengthen their position among Europe's leading football institutions.
