The contract for title sponsorship between the PFL (Professional Football League) and “Azerlotereya”, the legal lottery organizer and sports betting operator in Azerbaijan, under its “Misli” brand, has been extended.
As per the agreement, “Misli” will remain the main sponsor of the Azerbaijan Premier League for the 2025/2026 season, and the national championship will continue to be called the “Misli Premier League”, Idman.biz reports.
“Misli” has always been actively involved in implementing significant projects for the development of sports, especially football, in the country. Its sponsorship of the Azerbaijan Premier League is an important step for the advancement and popularization of local football.
Now entering its fourth consecutive season, the continued partnership has significantly increased interest in the league. The projects carried out under the sponsorship have not only attracted the attention of fans but also greatly contributed to the commercial value of domestic football.
Misli’s consistent support for the Premier League plays a key role in the long-term and sustainable development of Azerbaijani football. Thanks to this collaboration, there has been an expansion in football’s reach to wider audiences, stronger fan engagement, and increased competitiveness within the league.
Through media partnerships and public events, “Misli” helps football reach a broader audience. A clear example is the joint media work with the Professional Football League, which has enabled the wider dissemination of football content on TV, websites, and digital platforms.
The “Misli”–PFL partnership not only enhances the social value of sport but also strengthens the connection between fans, clubs, and national football. “Misli’s” support creates new opportunities for the development of Azerbaijani football.
The 2025/2026 season of the “Misli Premier League” will kick off on August 15.
Idman.biz
