Durex, the globally known condom brand owned by British consumer goods company Reckitt, has become an official regional partner of Manchester City in China.
As reported by İdman.Biz, the English club announced the new multi-year agreement on its official website.
Under the partnership, Durex will serve as Manchester City’s official health and wellbeing partner in China.
According to the club, the agreement will bring together the global reach of both brands to develop region-specific campaigns aimed at promoting the benefits of a healthy lifestyle. The initiatives are expected to include culturally relevant digital activities and joint promotional campaigns.
“We are delighted to welcome Durex as a new regional partner of Manchester City,” said David Tang, CEO of City Football Group in China.
“It is a leading brand that has promoted healthy lifestyles for many years. Together, we will create engaging campaigns that resonate with our fans in China and help support health and wellbeing.”
The partnership further expands Manchester City’s commercial presence in the Chinese market, where the club has been actively developing its fan base and regional partnerships in recent years.
