Perfumes named after MMA fighter and former UFC champion Khabib Nurmagomedov have been discontinued.
The reason is a lack of demand, Idman.biz reports.
The fragrance, launched five years ago and associated with The Eagle's victory over Conor McGregor, is no longer desired by consumers.
Rich in oriental style with patchouli and cedarwood notes, the perfume initially gained popularity among fans in the first three years but has seen a sharp decline in sales since 2023. Currently, vendors in Dagestan and other regions of Russia are selling leftover stock from 2020. The perfume was produced in Belarus, but since no new orders have been placed, production has been completely halted.
Whether Khabib profited from the project remains a commercial secret. However, in July it was revealed that he has a tax debt of 1.8 million rubles (approximately 38,500 manats).
Idman.biz
