Events dedicated to the official launch of Euro 2028 branding took place across the United Kingdom and Ireland, Idman.Biz reports, citing UEFA’s official website.
“The tournament’s visual identity was unveiled to fans in a spectacular way at exactly 20:28 local time on giant screens in the heart of London’s Piccadilly Circus. Simultaneously, across the UK and Ireland, the new logo and the host city logos were presented at local events, including light projections on famous landmarks and digital displays in city centers.
The Euro 2028 identity celebrates everything that makes football special: emotion, unity, and the joy of shared experiences. At the heart of the identity is the Euro 2028 logo featuring the iconic Henri Delaunay Trophy. This dynamic logo conveys the spirit of celebration and togetherness through bright colors inspired by the host nations. The visual style emphasizes that football is a language that unites the world,” the statement reads.
